Managing a Fleet – It’s More than Vehicles
For commercial fleets, it’s sometimes the little things that can close the best sales. Why is that? Because a big part of our communication is made up of little things that are non-verbal. Actions do speak louder than words.
You can use that knowledge to give yourself a big advantage in the business world. By using the elements of appearances and non-verbal communication to your favor, you can create a brand image that builds your company’s presence. To that point, even your fleet is a rolling billboard for your company’s brand image.
Make Sure Your Commercial Van Looks Organized
How do you judge the people that you buy from? Not just by the prices of their products, but largely by the image they project. If their people are well dressed, organized and have the proper accessories to efficiently do their work, then you have confidence that they are in control of the situation.
Likewise, how do your future customers judge your company or your commercial fleet? They judge you by your brand image. High-class companies that sell high quality products project the power of their professionalism on all levels.
Consider your fleet which is an often-overlooked element of brand image. Do your vans have an efficient and professional looking upfit or do they have something makeshift that was thrown together in a hurry? What impression does that make on your prospective clients? For more tips on upfitting your van you can read Get The Most From Your Service Vehicle.
Create a High-Performance Commercial Fleet Brand
In addition to a great looking and functioning upfit, do each of your vans have all the proper accessories to get the job done quickly, cleanly and effortlessly? If not, check out Do Van Accessories Really Help Your Mobile Office? to understand the efficiency and professionalism conveyed by such simple items. A nicely maintained van driven by well-dressed employees project strong nonverbal cues that convey “we are the best company for you.”
It is easy to create a ‘high-performance’ image. Here’s 3 tips:
- Your people need easy to maintain uniforms with name tags or logos.
- They have to drive an organized van where there is a place for each thing and each thing has a place.
- They should have fresh haircuts, clean nails, good grooming.
Commercial Fleet Management – It’s More than Vehicles
It’s all about trust and giving others confidence in your ability to deliver on time.
It’s about respecting codes and rules and delivering a positive experience to your customers.
It’s about making a positive impact, not just delivering a product. Anybody can deliver a product, but few will make a positive impression.
It’s realizing that your fleet is a moving advertisement and brand-building opportunity for your company. Don’t squander its impact!
Do Your Best to Be Your Best – Your Clients Will Notice
It makes sense. Look good, drive nice vehicles, show up on time and make that great first impression. All that makes it harder for your competition to make a better impression with your customers.